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“How many entries can we expect from our competition?!” – that’s usually one of the first questions our clients ask when we start working together. Whilst we would love lớn be able lớn peer into the future and tell them exactly – lớn the last person – how many entries their competition will receive, it’s not quite as easy as that.
Bạn đang xem: how many are there in the competition
For starters, we don’t have a crystal ball.
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What we bởi have though, is hundreds and hundreds of competitions worth of experience, sánh whilst we may not be able lớn give a precise number, we can give you an idea of how many entrants you can expect, simply by answering the following questions…
SPOILER ALERT: there’s a lot of maths in this post. Sorry, not sorry. We’re nerds.
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How many entries bởi you want?
Whilst we don’t doubt your manifesting game is strong, we’re not talking about ask and you shall receive here – more lượt thích plan and you’re more likely lớn receive…
By working back from the number you want lớn achieve, you can get an idea of the reach, budget and amount of work you’ll need lớn bởi lớn get your desired number of entries.
From there, you can either reset your expectations lớn suit the amount of work you’re willing lớn invest, or shoot for the (competition) moon.
HERE COMES THE MATHS BIT…
When we were in the process of planning Ramp Champ’s competition, we were asked this exact question: how many competition entries will we get?
As we were chatting through the the planning process for the competition and asking the client about audience sizes and conversion rates, we realised it wasn’t just peering into mystical objects that could bring us the answer, but simple maths.
Let’s say you want 3,000 entries lớn your competition or giveaway.
In order lớn work out how many visitors you’ll need lớn get lớn your competition entry or trang đích cần seo lớn get those 3,000 conversions lớn enter, you’ll need lớn know your conversion lớn entry rate.
Typically, for our competitions, we’d have between 65-80% conversion rate (or 97.8% if you’re Ramp Champ), sánh as a conservative estimate let’s say you’ll convert 50% of all visitors that see your competition entry page into confirmed competition entries.
That means you’ll need lớn bring 6,000 people lớn your competition entry page, at 50% conversion rate or higher, lớn get your 3,000 entries.
How will you get 6,000 people lớn visit your contest entry page? We’re glad you asked…
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How big is your existing audience?
Xem thêm: 365 ngày yêu anh
The number of people you’ll be able lớn share your competition with – and therefore the number of entries you’ll receive for your competition – is going lớn depend on your reach.
What is reach?
The number of people you have access lớn or the number of people in your audience.
Let’s say you have an gmail list of 2,000 people, plus a social following of 5,000 people. Your potential reach is 7,000 people.
Your realistic reach is probably more likely lớn be about 850 people, based on an average gmail open rate of 30% of your total subscribers and an average organic reach on social truyền thông of around 5% (yep, sad but true).
Let’s say all of those 850 people head lớn your competition trang đích cần seo and 50% of those 850 convert lớn an entry. You’re up lớn 425 entries.
So how are you going lớn get the remaining 2,575 entries?! Well, you’re going lớn need lớn promote your competition.
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Feel lượt thích you’re back in high school with all this maths?!
Image of a calculator and pen on a notebook full of complicated maths terms and formulas by Vishwarajsinh Rana on Unsplash.
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Enjoying this post?
There’s a lot more where that came from! Subscribe lớn our monthly newsletter for more practical tips, tricks and how tos.[/vc_column_text][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJfZm9ybV8yMTMlMjIlM0UlM0MlMkZkaXYlM0UlM0NzY3JpcHQlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRm9yaWdhbWlnbG9iZS5hY3RpdmVob3N0ZWQuY29tJTJGZiUyRmVtYmVkLnBocCUzRmlkJTNEMjEzJTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTNFJTNDJTJGc2NyaXB0JTNF[/vc_raw_html][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]
How are you planning lớn promote your competition?
We’ve written a pretty extensive guide lớn promoting your competition already, sánh we’re not going lớn list all the ways lớn promote your competition here, but we will say that you’re going lớn need lớn know your numbers lớn decide the best way lớn promote your competition and get those all important eyeballs on your competition entry page.
Let’s say you decide lớn lập cập some Facebook ads lớn promote your competition and drive traffic lớn your entry page. You’ll need lớn know how much it’s going lớn cost you per click on your ad or per conversion lớn entry.
Let’s say it costs you $1 lớn get an entry via Facebook ads, you’ll need lớn budget $2,575 lớn get your remaining 2,575 entries from Facebook ads.[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_row_inner equal_height=”yes” content_placement=”middle” text_align=”left” column_margin=”default”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]By contrast, you could pay $500 lớn advertise your competition in another company’s gmail newsletter, which goes out lớn 50,000 people with a 30% open rate. That’s a potential reach of 15,000 people who could head lớn your competition page, multiplied by your 50% conversion rate, you could over up with 7,500 entries for your $500.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ0ZW5vci1naWYtZW1iZWQlMjIlMjBkYXRhLXBvc3RpZCUzRCUyMjEzMzkyNTQzJTIyJTIwZGF0YS1zaGFyZS1tZXRob2QlM0QlMjJob3N0JTIyJTIwZGF0YS13aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGRhdGEtYXNwZWN0LXJhdGlvJTNEJTIyMS4zNjgxMzE4NjgxMzE4NjgyJTIyJTNFJTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnRlbm9yLmNvbSUyRnZpZXclMkZuZXJkLXNwb25nZWJvYi1zdHVkeWluZy1naWYtMTMzOTI1NDMlMjIlM0VOZXJkJTIwU3BvbmdlYm9iJTIwR0lGJTNDJTJGYSUzRSUyMGZyb20lMjAlM0NhJTIwaHJlZiUzRCUyMmh0dHBzJTNBJTJGJTJGdGVub3IuY29tJTJGc2VhcmNoJTJGbmVyZC1naWZzJTIyJTNFTmVyZCUyMEdJRnMlM0MlMkZhJTNFJTNDJTJGZGl2JTNFJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwYXN5bmMlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnRlbm9yLmNvbSUyRmVtYmVkLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNF[/vc_raw_html][/vc_column_inner][/vc_row_inner][vc_column_text]Do you see now why we’re such nerds for numbers?
Here are some stats you might want lớn get your head around when working out how and where you get your entries:
- Potential reach – total number of people who will see your competition
- Engagement rate – total number of people who will engage with your competition promotion (e.g. open rate, click through rate)
- Visitors – total number of people who will visit your competition landing page
- Conversion rate – total number of people who will turn into entrants after visiting your competition page
- Cost per mille – total cost lớn get your competition in front of 1,000 people
- Cost per acquisition – total cost lớn get someone lớn enter your competition (or cost per entry)
You were probably expecting us lớn crack out the usual ‘how long is a piece of string’ reply lớn the oft-asked question of how many entries you can expect for your competition, but you underestimate our nerdiness. We’re all about the data, which whilst it may be dull and dry, is a far more accurate predictor of the number of entries your competition will get. Knowing your numbers will give you a pretty good idea of how many contest entries lớn expect as well as how and where lớn promote your competition lớn get those entries.
Want lớn know how many entries your competition could get or want us lớn lập cập the numbers sánh you don’t have to? Get in touch with us via our liên hệ page, or book in a không tính phí strategy session with us. We promise we won’t nerd out too hard on the numbers…
Xem thêm: dục vọng đen tối
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